Woman gives a client a coupon

Tricks for Using Corporate Photos to Add Personality to Your Site

Since I started working with businesses to help them increase the quality of their brand, I have started to notice a lot of “tough cases” where I see a business that hasn’t quite got its online act together – particularly companies whose websites are basically walls of text, and don’t help me to understand their offerings. 

If you are looking to boost your business’s presence, then you might be overwhelmed with how to start marketing with purpose. After all, this is something can get complicated quickly. Luckily, it doesn’t always have to be. You can actually help your company achieve greater success, but it is crucial to use the right strategies that are proven to work. One such method is to use corporate photos in the right way to add personality to your site. If you don’t, you could miss conversion opportunities that you would have had otherwise! Use the tips below to make the most out of your company images.


If your company does any good for the local community, you should never miss an opportunity to share that with your audience and website visitors by hiring a professional photographer to capture the event. After all, your potential clients will only know about it if you let them in on your experiences. Whether it’s the volunteer work you did on Earth Day, or a picture of your employees distributing free merchandise, use your photos in a meaningful way and that showcase your dedication. Share these community building things you do and create a better brand for your business in the process.

Woman gives a client a coupon


Website Marketing Service

If you are looking to get the most out of your website and how you use images in general, hire professionals to do it for you. They can often save you a lot of time and optimize the system for you, so you get more for your dollars and convert more of your visitors on your landing page. This is an opportunity that makes having professional photos taken into a great investment. Using photos of employees, the building, or your products can help to give your visitors a better understanding of your company and what you provide. Corporate photos are also an opportunity to add more personality to the faces on your team.

Professional photo of a team working for a dental office

Photographer for Events

Don’t skimp on hiring professional photographers for your corporate events. These can make great advertisements that will sit on your site for ages to come. A small investment can allow you to truly create the ideal image of your company in your customers’ minds. These candid shots can quickly turn into a great opportunity to add personality to your brand and personalization to your customers.

Car company tent at an outdoor sporting event with a long lineup


If you have a product or service that is not very simple to understand at first, you might need to record or photograph demonstrations of it in use. Do this and put it on your site. That way, when people visit, they aren’t going to leave your site to figure out how your product works on YouTube or another channel which you do not own and control.

Health professional showing a woman how a product works

When it comes to corporate photos, there are many ways to use them. There are also far too many businesses who do not leverage this resource enough. It can result in them spending more than necessary for something they don’t even use. To avoid missing out on revenue potential, put the tips above to use and watch your bottom line of your company grow today and into the future.

Looking for an experienced professional photographer to work with your business on content creation? Get in touch!

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